In Italy and Germany with our Easter promotional campaign
Among the promotions to promote our Consortium, we can point out the promotional campaign prepared for Easter and active from April 10th to 20th, 2022. During these days, the Consortium for the Protection of Sicily DOC wines has relaunched the three commercials on Grillo, Nero d’Avola and on Bio on various national and German channels.
In particular, in Italy the promotion was relaunched on all TV channels with the SKY brand, on a specific selection of sites of the Digitalbloom network and, on the radio, with a 15” ad on Radio Rai, Radio Rai 2, Radio Rai 3, Isoradio. In addition to these activities, there was also an intervention in the Rai Due “Restart” program and interviews from the Rai stand present at Vinitaly.
In Germany, on the other hand, the promotion involved the web and the network of generalist and sector sites aimed at spreading the brand within the German market, such as the online sites of the magazines of the Ediconsult group (Meininger.de, Wine-business-international.com) and related newsletters. Added to this are promotional activities in printed magazines and in those online of Falstaff and Weinwirtschaft.