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Sicily DOC wines become a symbol of union among cultures and peoples, land and sea in the new commercial, now online, which reveals the spirit of an entire wine territory

Grillo and Nero d’Avola Sicily DOC are the protagonists of the new commercial produced by the Consortium for the Protection of Sicily DOC Wines, a video that celebrates the island and its wines with evocative images of the vineyards and the entire island and which will go on air in digital form from May 29 to June 11, 2023, according to the media plan defined by the Mediaxchange agency, which foresees the programmatic adv distribution on the websites of the Teads, Google and Advform platforms.
A dynamic and engaging commercial, representative of the passion and energy of an island like Sicily, a crossroads in the past as in the present of different cultures, styles, peoples and traditions. Unique characteristics that can also be found by tasting Sicily DOC wines. A clear message that passes through evocative images which reveal the way that Sicily DOC wines are synonymous with union and conviviality, unique products capable of bringing different people together at the same table, all in a unique context, joining the sky and sea.
The claim itself of “Sicily, an island that unites” perfectly translates into words the pictures that show and enhance glimpses of towns and archaeological sites, of the vineyards, cradle of Sicily DOC wines, of moments of joy that have wine as a common denominator.